Product care

We design and craft our collections with longevity in mind. Our goal is to make a beautiful piece that can be worn and loved for years. With that in mind, please follow the care instructions provided on our garments carefully. We do extensive fabric testing and make our recommendations based on the results of these tests. If your garment is missing a care tag for some reason, please contact us to find out the best way to care for your garment.

Cool wash

The majority of sad emails we receive come in the form of “My partner/flatmate/parent washed my beloved piece of clothing and now it’s ruined, help!” so use the communal washing basket at your own risk.

For hand or machine wash garments we recommend using a gentle, natural liquid detergent (and not too much of it). We recommend you use a special wool detergent for wool garments as harsh detergents can damage and even felt wool.

When using a gentle cycle on your washing machine it is important to check how long it is – ideally it should be short, cool (not cold) and with a low spin speed. After washing you want to get the item out of the machine as quickly as time allows – water-logging may cause dye bleeds, and as a rule no fabric benefits from being left in a wet heap.

To hand wash, fill your sink with cool water and dissolve your gentle detergent. Add your garment and gently swish in the water. Do not scrub, twist or rub. This step shouldn’t take more than a couple of minutes. Do not leave to soak.

Remove the garment from soapy water with both hands, empty water and then refill your sink with clean water. Rinse the garment in the clean water by using the same gentle swishing movement as before. You might need to refill the sink to make sure all detergent has been rinsed out. Scoop garment up out of water and then gently squeeze water out – do not twist or wring – but do endeavour to remove as much water as possible. Rolling the garment in an absorbent towel and squeezing can help.

Air dry

After hand washing, garments should be dried flat, out of direct sunlight – the top of a clothes rack works well here. Gently reshape as you lay it down to dry, and turn at intervals.

Line drying is often fine for harder wearing fabrics – if your line is in direct sun we recommend hanging garments inside out to reduce the risk of fading. Hanging a garment on a clothes hanger and then pegging that to the line can help keep things in shape.

Dry clean

When a fabric or garment could be damaged by washing in water we recommend dry cleaning. Choose your dry cleaner carefully. Airing between wears can reduce the necessity to dry clean frequently.

Spot clean

Treat stains as soon as they occur. Never soak or use bleach. A gentle dab with a damp cloth should do the trick for minor marks – just be sure to spot test in a hidden part of the garment first. If in doubt, consult your friendly google search, or better yet – give us a call in store to ask what we would do.

Knitwear

Our knitwear may be washed gently and briefly in cool water with a gentle liquid wool detergent, then dried flat on a rack or towel and turned at intervals. We believe they do not require frequent washing as wool breathes beautifully.

Button Down

After a spare button for a past season piece? Just pop into one of our stores or email Willow with a picture or description of the garment and provided we have it to hand, we can provide a replacement.

Mend & Repair

Help your clothing last by repairing as necessary. We are committed to the longevity of our garments, so if you find your beloved piece is looking a little worse for wear, contact us about our case-by-case repair service.

Product care

Product care

Wash less, air more

Cool wash

Air dry

Dry clean

Spot clean

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