Rachel Easting and Anjali Burnett met at primary school. Since then Rachel taught Anjali an appreciation for Manet, Picasso, and Kruger, while in turn Anjali taught Rachel an appreciation for Outkast, Lauryn Hill, and Mobb Deep. After studying art and fashion respectively the pair began working on small scale projects before launching their brand ‘twenty-seven names’. The label name is a homage to the list of 27 people who helped to get their label off the ground. Each collection is somehow overtly sentimental and hopelessly romantic, creating a wearable but unique sensibility.
Twenty-seven names: Proudly made in New Zealand.
Here at twenty-seven names we make beautiful clothing. But it’s more than that to us – we feel responsible to the people who make, sell and wear our clothes. We try to make choices that support women, help local and small businesses, and cause the least harm to the environment. From the casting of our fashion week shows, to the language we use in marketing; from the buttons on our coats to the stitching on our dresses – we know we have an impact on how people feel and the way they live, and we try to make sure we’re making things better, not worse.
When choosing our fabrics we look for so many things simultaneously – beauty, hand feel, luxury, natural composition, country of origin, sustainability, and that certain je ne sais quoi. Making ethical and sustainable choices is a way of life for us, and we couldn’t be more proud to be New Zealand made.
We think the more you know, the better so we want to share as much as we can about what we use to make our clothes and where they are made. On each garment’s page you’ll find where the item was cut and made, the provenance of the fabric, lining and trims.
Make good choices...
Anjali and Rachel x